Newsletter sponsorship email templates

Many newsletters have a booking page, but you'll still need to email the operator to ask about dates, rates or a smaller spot. Here are three short templates you can copy. Fill in the [brackets].

1. Booking a first test

Subject: Sponsoring [Newsletter] — a first test

Hi [Name],
I run [Product], a [one-line description] for [audience]. Your readers look like a good fit.
I'd like to try one [placement from their page] in [month]. Is [date] open, and is the listed $[price] still current?
Thanks,
[Your name]

2. Asking for dates and current rates

Subject: Available dates for [Newsletter]?

Hi [Name],
Could you share your next open sponsor dates and current rates? We're planning [month/quarter] and have a budget around $[amount].
Thanks,
[Your name]

3. Following up after no reply

Subject: Re: [original subject]

Hi [Name], just bumping this in case it got buried. Still keen on [placement] in [month] if it's open.
[Your name]

Tips that help

• Keep it short. Operators get a lot of mail, and a clear ask gets a faster answer.
• Say who your product is for, so they can tell you if it fits their readers.
• Ask for recent open and click rates before you pay, then check the price with the free newsletter ad calculator.
• Wait about a week before following up, and follow up once.

New to this? Read how to buy your first newsletter ad, or see what newsletter sponsorships cost.

Want all ten?

The Newsletter Ad Buyer Kit ($29) has ten outreach templates (multi-issue packages, launch week, last-minute slots, agency bookings, rebooking and more), a shortlist of tech and AI newsletters you can book under $1,000, a budget planner and a tracker.